You weren’t lost just following the wrong map; now build your life around purpose, not society’s expectations.

“Culture is a mass hallucination, and when you step outside the mass hallucination, you see it for what it’s worth”-Terence Mckenna

When we were born, our minds were like blank slates open, absorbing everything like a sponge.

As we grew older, we began to recognize our names and the people around us.

Society’s systems were quietly programmed into us to shape our minds before we even knew we had one.

Education was designed by governments to produce workers who serve the system not to nurture individual Interests.

This is not education. Education is discovery. it’s about stepping into the unknown & falling into the rabbit hole of interest

If you know how the mind works, you’ll realize that learning even one wrong thing can corrupt your entire way of thinking.

Mind will clarify itself when you step into the unknown & explore your interest.

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Solution is to find you why.

“The two most important days in your life are the day you are born and the day you find out why.”— Mark Twain

Whenever I used to visit any book store I always used to see Simon Sinek Start with your why book.

“Start With Why” is a New York Times and Wall Street Journal bestseller, with over a million copies sold worldwide.

This book shares a powerful message on how knowing your life’s purpose shapes everything you do.

Why is the reason of:

• Why do you get out of bed in the morning?
• Why do you do what you do?
• Why should anyone care?

It’s the reason Why that help us position ourself different from others.

There are 8.2 billion people on earth. There is a reason why some people get more attention than others.

99% of them are wrong when they say their purpose is to make money.

These people are the top 1% of the population who know their purpose.

That’s why they can position themselves differently from others.

I still remember the first day when I joined my family business, It was just another clothing brand just like everyone else.

But some brands stand out from the crowd because they know who they are. Their positioning is so good and memorable.

A brand’s purpose helps marketers position the brand around what it’s really about.

You can see their purpose in the channels they choose to get their message across.

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Escape from the Culture Trap

“To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else, means to fight the hardest battle which any human being can fight; and never stop fighting.”-E.E. Cummings:

When we understand what a brand’s name really means, we feel happy that we get the brand.

Brand sticks in our mind because their positioning is clear they know their “why.

They put alot of efforts to know more about the brand:

• Tone
• Story
• Vision
• Mission
• Purpose
• Promise
• Positioning
• Writing Style
• Word Choice
• Brand Personality
• Audience Connection
• Core Beliefs and Values

In short, it takes time to develop a good brand narrative

But there’s a cheat code that we can use to know our brand’s why

If we don’t decide our narrative, we’ll just be another brand lost in the noise.

So lets get’s the main point of this how to find your why?

When i had this question I read this book called find your why.

in the book he taught step by step find why?

One of the most interesting part of this book was to find your why with asking yourself some origin story questions?

So here are prompt that helped to get some questions so you can use those questions to come up with some answers

Prompt (Step-by-Step Guide to Using This Prompt)

am [ describe your role] who helps [describe your audience, e.g., busy freelancers] to achieve [describe transformation you provide, e.g., upskill themselves] through [describe your platform or method, e.g., an email newsletter that converts books into actionable prompts to save time and accelerate execution]  
#Goal: Generate a list of origin story questions to reflect on your project.
-For each question, create two sections:
-On the left side: jot down facts the specific events or details (e.g., “graduated from college,” “started first blog”).
-On the right side: write the meaning the emotions, interpretations, lessons, or recurring themes from those facts (e.g., “felt proud,” “realized independence matters”).
#Constraints: 
-Ask open-ended questions.
-Avoid questions starting with "why."
-Focus questions around the origin story of your project.
-Tailor the tone to reflect personal journey, emotional turning points, and key decisions.  
#Background Story Example:
 [Insert personal background e.g., "In my early 20s, I didn't have access to college education. I questioned what it felt like to grow a brand. I learned through books and blogs over two years and then launched my newsletter to share lessons and frameworks that helped me grow my family business."]  
#Format: Bullet point list of origin story questions. Under each question:
-.Facts: (Give me a step-by-step guide on what to write here based on the context of the Origin Story questions.) -Meaning: (Give me a step-by-step guide on what to write here based on the context of the Origin Story questions.)

Here’s what I got from ChatGPT After using it:

Prompt Breakdown

Question: What was happening in your life when you realized busy founders & freelancers needed faster learning methods?

On the fact side: write facts (specific events, actions, or milestones).

On the meaning side: write the meaning (emotions, lessons learned, personal interpretations, or themes)

That’s it for today, Peeps

Hasta La Vista